July 18, 2017

Alicia Valencia Erb knows state CU system at CU, state association and national association levels

ARLINGTON, Va. -- Alicia Valencia Erb -- with nearly two decades experience in working with cooperative and credit union leaders, state trade associations and national credit union organizations -- is the new vice president of member relations for NASCUS.

In the position (a new one for NASCUS) she is responsible for retaining and augmenting the association’s membership base, as well as reaching out to the state credit union system to demonstrate the value of NASCUS membership.

Most recently the engagement strategist at the Credit Union National Association (CUNA) in Washington, D.C. – the nation’s largest and oldest national credit union trade group -- Erb developed and implemented strategies to strengthen and deepen association member engagement, retention, and affiliation.

She also developed and executed programs and strategies to communicate the CUNA-state association/League value proposition among credit unions, working with state league leaders and credit union leaders across the nation.

Before her career at CUNA, Erb was assistant director of membership, marketing and meetings for the National Cooperative Business Association (NCBA), also of Washington. In that position, she developed membership recruitment and retention strategies and programs and strategized with senior management on meeting membership goals.

“Alicia has a wealth of experience and a rich insights for working with the credit union system at all levels,” said NASCUS President and CEO Lucy Ito. “She has the skill sets to help NASCUS accelerate its already expanding membership, which will help the state credit union system become stronger and ever more effective in serving both our credit union and regulator members.”

Erb holds a bachelor of arts from the University of Maryland (College Park); she has completed professional development coursework at George Washington University, Washington D.C.  The member relations position at NASCUS is a new position.

Information Contact:
Patrick Keefe, Vice President, Communications, pkeefe@nascus.org or (703) 528-5974

The National Association of State Credit Union Supervisors (NASCUS) is the primary resource and voice of the state governmental agencies that charter, regulate and examine the nation’s state-chartered credit unions. NASCUS membership is made up of state-chartered credit unions, state regulators and other supporters of the state credit union system. NASCUS is the only organization dedicated to the defense and promotion of the state credit union charter and the autonomy of state credit union regulatory agencies.